Marketing is the set of decisions and processes used to answer questions following the 4 P’s:
Product: What goods/services or line of goods/services will be produced by the company?
Price: How much will be charged for a unit of the good or a bunch of the good?
Place: Where will it be sold?
Promotion: How will the product be promoted? What advertising channels should be used?
These are the four things that marketing seeks to answer in order to maximize the profitability of the firm. Marketing is all around us, and is a career of choice for many people with different skills, backgrounds, interests and abilities.